Google Tri-force: AdWords, Analytics, Optimizer
Web site optimization requires an ideal mix these days of traffic, analytics and testing. Not so coincidentally, Google offers a suite of tool to assist web developers in all three areas. From advertising via AdWords to site analysis through Google Analytics and testing with Web site Optimizer, sophisticated tools are now available to the masses at little to no cost.
My good friend Ed Noles will present a brief tour of each tool and offer practical advice for deploying each. You’ll walk away with a simple To-Do list guaranteed to generate some optimization wins and get you up and running on all three elements of the Google Tri-Force.
Friday, April 11, 2008 11:30am – 1pm
(Networking 11:30-noon; Program noon – 1pm)
McWane Science Center, Special Events Room
Free To Attend
RSVP Now
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